Should your business use WhatsApp to reach customers?

For a lot of your customers, WhatsApp is where their conversations already happen. It's especially common among people who moved from abroad, younger customers and anyone who keeps in touch with family overseas. If your messages only go out by email, a share of your customers may simply never see them. Reaching people on the app they open dozens of times a day can mean the difference between a confirmed appointment and an empty slot.

Using WhatsApp for business is different from texting from your own phone. Messages come from a verified business profile, and the first message to a customer has to use a template approved by Meta, WhatsApp's owner. That keeps spam off the platform, but it means a bit of setup. The best uses are the same as for texts: appointment reminders, confirmations, invitations and "we miss you" check-ins, with buttons or replies that let customers confirm in one tap.

WentBack takes care of that setup. We submit your WhatsApp templates for approval for you, and once they're approved you can send reminders, invitations and win-back messages from your business profile. Replies come into the same inbox as your texts and emails. And because WentBack delivers each message on the channel each customer prefers, you don't have to decide who gets WhatsApp and who gets a text: you write the message once and it reaches everyone.